MANAGEMENT TEAM
James V. LaRocco, Managing Partner, has over 47 years experience as a senior executive specializing in Parking, Transportation, and Consulting Management that covers all aspects of parking/transportation management and development. Jim is qualified in corporate acquisitions, contract negotiations, construction planning and advising, bond financing and operations management. As an innovative leader, Jim participated in developing several technological advancements in cooperation with equipment vendors now commonly used in the parking industry such as license plate inventory systems, automated credit card exit lines and monthly parking management systems. He continues to support utilizing technology to improve the audit trail and streamline parking revenue controls.At one point in Jim’s career, he oversaw the North American parking and related transportation service group as Executive Vice President and COO for a major parking firm encompassing 600 contracts in the United States and Canada. During his career, he has handled parking and transportation projects throughout the United States, as well as in Canada.
Jack R. Santa, a founding Partner with the company, has served as an executive with a national parking firm during his more than two decades in the business. He has handled various airport transportation management contracts, including: four consolidated car rental bus operations (Cleveland, Dallas/Ft. Worth, Albuquerque and Houston Intercontinental); employee shuttle and public paid parking facilities located both on-and off-airport; airport operations area (AOA) airline commuter/international passenger shuttle; and inter-terminal busing operations. At one point in Jack’s career he was responsible for overseeing a fleet of more than 150 shuttle buses and 400+ employees serving eleven separate airport transportation contracts. He holds a Bachelor of Business Administration degree from Cleveland State University.
George Clift, Partner, is a parking professional with 45 years experience as a manager and officer for two of the parking industry's leading management companies including parking and ground transportation applications for airports, office buildings, hotels, retail, hospitals, banks and financial institutions, restaurants, mix-use development, surface parking, honor and meter box parking, on-street meter collections, valet, shuttle operations, sporting and special events, municipalities, state agencies, and various political boards and associations.
Mr. Clift has been directly responsible for the airport parking operations at several major airports including Honolulu International and Austin International. In addition, he has actively participated in the installation of major revenue control and accounting systems as well as the reconfiguration of parking layouts at airports and commercial venues across the country. His understanding of revenue control applications and equipment utilization is extensive and progressive.
Steve Long's experience in the parking industry includes more than 30 years managing parking facilities for leading national and local companies. Involvement over this period includes over a thousand facilities of all sizes and types, such as airports, office buildings, hotels, retail, mix-use projects, banks, restaurants, surface lots, self-service lots, valet, shuttle operations, major sporting and special events, municipalities and paring compliance systems.
Mr. Long has provided consulting services for numerous clients from the initial planning stages of a parking facility to the review and revision of existing programs. These include Denver International and Salt Lake City International airports as well as building owners such as Equity Office Properties and CB Richard Ellis. He has been active in promoting higher technology in the parking industry and has been on the cutting edge when trying new and better ways to enhance revenue control.
Currently Mr. Long is serving as president of the National Parking Association. He has been involved in the NPA for over 25 years serving on the board of directors for over 12 years. he is a strong proponent of increasing education among its members and providing scholarships to its member families. In addition, he has been at the forefront of fighting legislation adverse to the industry both on a local and national level.
Dori Mittinger, Business Manager and Financial Analyst, has 32 years of experience in the parking industry with a major parking management firm and Integrity Parking Systems, LLC. In addition, Dori was on staff as Assistant Principal with a parking consulting firm on several of its assignments. She was an integral component in the successful completion of parking and transportation projects for these firms and has knowledge of the methods and strategies used to improve the financial and operational returns to parking owners and operators. Dori has a Bachelor of Business Administration degree in Marketing Research from Cleveland State University and a Masters in Business Administration with an emphasis in Finance from John Carroll University.
Charles (“Chuck”) J. Cullen, CPP, CAPP recently joined Integrity Parking as Senior Associate. With 37 years of continuous service in the parking and transportation industry, Chuck brings to Integrity his expertise in parking planning and studies, management consulting, operation advisory services, financing analysis, revenue control, and expert services. In addition to earning an undergraduate degree from Xavier University in Cincinnati, he was the first individual to be recognized as a Certified Administrator of Public Parking (CAPP) by the University of Virginia and went on to become a Certified Parking Professional (CPP). Chuck is a member of the Parking Consultants Council.
John F. Becka is Integrity’s most recent addition. With more than 45 years experience, he joined the firm in early 2010 as a Senior Associate responsible for consulting and sales services concentrating on airport, government, and hospital sectors in the western United States.
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