Meet the Integrity Parking leadership and advisory team. Learn how our experienced parking consultants partner with architects, engineers, and industry leaders to deliver innovative, high-performing parking programs worldwide.
We value combined action and cooperation.
Integrity continues to partner with leading architectural and engineering firms, industry consultants, management entities, including enterprise investment firms and integrated industry bodies to provide comprehensive services to clients that need our uniquely proven experienced knowledge base.
With active collaboration and open dialogue, we can drive collective success, accelerate interoperability of all facets of the parking asset and unlock value for each Stakeholder.
Integrity Parking, LLC and its advisors, are often selected as subcontractors to assist in the development and execution of a successful parking program.
Lee Shorts, joined Integrity Parking in 2012 and brought with him over thirty years of experience as an Owner and President of a global PARCS manufacturing organization with direct involvement in all facets of finance, parking garage development projects, manufacturing, engineering, hardware & software designs, global channel distribution and enterprise project management.
Lee has advised organizations with private client business acquisitions, project finance & bond structure, contract negotiations and construction planning in the United States, Canada, Mexico, Switzerland, France, Germany, Middle East, Venezuela, Ecuador, and the Caribbean markets.
As a member of the Institute of Transportation Engineers (ITE), Lee’s experience in finance, technologies for parking and transportation for Smart Cities, PARCS demand and feasibility studies, and a primary focus in PARCS bid and procurement procedures, makes him a leader in this field.
Lee’s career has included system solutions, installation and project management for clients including US Dept. of Defense, National Security Agency, Dept of the Interior, Dept of Energy, LAX Airport, Chicago O’Hare Airport, Zurich Airport, Schiphol Airport, Kansas City Int’l Airport, Greater Rochester Int’l Airport, Cleveland Museum of Art, Virginia Commonwealth University, City of Santa Cruz, City of New York, and many parking authorities and parking operations management companies around the world.
Jim LaRocco, founded Integrity Parking Systems in 2001 after many years as a senior executive specializing in Parking, Transportation, and Consulting Management. Jim has experienced and lead organizations comprised of all aspects of parking and transportation management, including parking garage development projects.
Jim’s advisory skills are corporate acquisitions, contract negotiations, planning, bond financing and operations management. As an innovative leader, Jim has participated in developing several technological advancements in cooperation with equipment vendors now commonly used in the parking industry such as license plate inventory systems, automated credit card exit lanes and monthly parking systems. He continues to support utilizing technology to improve the audit trail and streamlining parking revenue control effectiveness.
At one point in Jim’s career, he oversaw the North American parking and related transportation service group as Executive Vice President and COO for a major parking firm encompassing 600 contracts in the United States and Canada. During his career, Jim has advised and consulted numerous parking projects throughout the United States and Canada.
Dr. Rachana Chowdhary is a globally recognized expert in communications and strategy, specializing in public relations, narrative development, and thought leadership. Dr. Chowdhary contributes significantly to the leadership framework of Integrity Parking.
As an active member and recipient of the Public Relations Society of America (PRSA) – Atlas Lifetime Achievement Award, Dr. Chowdhary is an experienced marketer known for designing impactful strategies that align business transformation with credible storytelling. Her career spans decades advising global organizations across infrastructure, technology, and service sectors.
At Integrity Parking, she collaborates with clients to simplify complex parking, mobility, and infrastructure projects into clear, customer-focused narratives. This approach helps municipalities, airports, universities, and private operators communicate value, outcomes, and innovation effectively to stakeholders.
In the context of rapid digital transformation within the parking industry, Dr. Chowdhary partners with Integrity Parking to provide specialized insights on automation, analytics, data-driven operations, customer experience, and the evolving role of parking in smart cities and modern mobility ecosystems.
Her leadership enhances Integrity Parking’s capacity to deliver not only effective solutions but also the tools necessary for clients to articulate their programs, build trust, and prepare for future technological advancements.
